Desert Vibes
Find a bag that's just your vibe and can hold all your gear
Our Story
Founded in 1990 to serve the running and swimming communities.
First Place Athletics began as a running and swimming store in 1990 to serve Huntsville and Madison County and grew to support the surrounding areas - including the states of Alabama, Tennessee, Florida, and Georgia! We have a reputation of knowledgeable, friendly staff who can give you expert-level advice on the right equipment and apparel for you and your sport!
We specialize in assisting runners and swimmers of all skill levels and ability - whether you are an elite athlete, just getting started, or looking to reenter the realm of athletics. Our staff also travel frequently to off-site events for both running and swimming - meets, team fittings and competitions of all kinds. Book with us today for your team's needs!
Featured products
Visit Us
Come to visit us and grab your favorite swim and run products. We are always happy to offer personalized fittings and service via appointment or walk-in.
Our address
820 Regal Drive SW,
Huntsville, AL 35801
Our hours are
Monday - Friday: 10 a.m. - 6 p.m.
Saturday: 10 a.m. - 5 p.m.
Sunday: 1 - 5 p.m.