NEW STORE LOCATION NOW OPEN! We have a NEW name!

Gear Up

TYR backpacks are back in stock with NEW colors and more on the way.

Our Story

Founded in 1990 to serve the running and swimming communities.

First Place Athletics began as a running and swimming store in 1990 to serve Huntsville and Madison County and grew to support the surrounding areas - including the states of Alabama, Tennessee, Florida, and Georgia! We have a reputation of knowledgeable, friendly staff who can give you expert-level advice on the right equipment and apparel for you and your sport! We specialize in assisting runners and swimmers of all skill levels and ability - whether you are an elite athlete, just getting started, or looking to reenter the realm of athletics. Our staff also travel frequently to off-site events for both running and swimming - meets, team fittings and competitions of all kinds. Book with us today for your team's needs!

Featured products

Visit Us

Saturn Sports is the newest evolution of North Alabama institution - First Place Athletics, which opened in 1990. We moved the store to this new location in 2025

Our address - NOW OPEN

3061 Leeman Ferry Rd Huntsville, AL 35801

Our hours are

Monday - Friday: 10 a.m. - 7 p.m. Saturday: 10 a.m. - 5 p.m.